{
    "title": "TIEMPO Y MAESTR\u00cdA: THE MACALLAN Y SU CONVICCI\u00d3N RESPONSABLE EN EL WHISKY DE LUJO ",
    "modified_at": "2026-04-27 13:30:02",
    "published_at": "2026-04-27 13:30:00",
    "url": "https://the-macallan-mexico.another.co/tiempo-y-maestria-the-macallan-y-su-conviccion-responsable-en-el-whisky-de-lujo",
    "short_url": "http://prez.ly/9CCd",
    "culture": "es_MX",
    "language": "ES",
    "slug": "tiempo-y-maestria-the-macallan-y-su-conviccion-responsable-en-el-whisky-de-lujo",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/b124043f-4db1-43e6-86c5-5675be9a0ddd/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/b124043f-4db1-43e6-86c5-5675be9a0ddd/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/b124043f-4db1-43e6-86c5-5675be9a0ddd/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"The Macallan I Distillery \"\n                id=\"image-b124043f-4db1-43e6-86c5-5675be9a0ddd\"\n                data-id=\"b124043f-4db1-43e6-86c5-5675be9a0ddd\"\n                data-original=\"https://cdn.uc.assets.prezly.com/b124043f-4db1-43e6-86c5-5675be9a0ddd/-/inline/no/MAC-2022-The-Macallan-Red-Collection-77-Years-Old-Key-Visual-300-DPI.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/b124043f-4db1-43e6-86c5-5675be9a0ddd/-/resize/1200x/-/format/auto/\"\n                alt=\"The Macallan I Distillery \"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">The Macallan I Distillery </figcaption>\n    </figure>\n<p style=\"text-align: justify\"><strong>Ciudad de M&eacute;xico, 27 de abril de 2026 </strong>&ndash; En el universo del lujo contempor&aacute;neo, la excelencia ya no se define &uacute;nicamente por el resultado final, sino por las decisiones que lo hacen posible. El origen de los materiales, el tiempo dedicado a cada proceso y el impacto a largo plazo han pasado a ser parte esencial de su valor. En este contexto, marcas con una herencia profunda entienden que la sostenibilidad no es un giro estrat&eacute;gico, sino una extensi&oacute;n natural de su manera de hacer las cosas. \u200b </p><p style=\"text-align: justify\">Para <strong>The Macallan,</strong> este enfoque no responde a una tendencia, sino a una forma de entender el oficio. Desde 1824, la marca ha trabajado bajo la premisa de que el tiempo, uno de sus activos m&aacute;s valiosos, exige tambi&eacute;n responsabilidad. La selecci&oacute;n de la madera, el cuidado del entorno natural y la relaci&oacute;n con los territorios donde opera forman parte de un sistema donde cada decisi&oacute;n influye en el car&aacute;cter final del whisky. </p><p style=\"text-align: justify\">Uno de los ejemplos m&aacute;s claros de esta visi&oacute;n es su destiler&iacute;a en Speyside, Escocia, concebida para integrarse de manera arm&oacute;nica con el paisaje, respetando su geograf&iacute;a y car&aacute;cter natural. Dise&ntilde;ada por arquitectos de renombre internacional, la estructura combina una est&eacute;tica contempor&aacute;nea con soluciones que optimizan el uso de recursos, reflejando una aproximaci&oacute;n consciente a la producci&oacute;n. </p><div\n    id='gallery-970b1900-a840-4059-9495-d0ccd34b9b2f'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: justify\">En paralelo, el trabajo con las barricas, principales responsables del car&aacute;cter y el color natural del whisky, refleja un compromiso profundo con la materia prima. Las relaciones a largo plazo con proveedores en Jerez, Espa&ntilde;a, donde las barricas de roble europeo y americano son elaboradas y sazonadas con vino de jerez durante varios a&ntilde;os, evidencian un proceso que prioriza la calidad, la trazabilidad y el respeto por el material. Un enfoque paciente y artesanal que distingue profundamente a <strong>The Macallan</strong> dentro del mundo del single malt. \u200b </p><div\n    id='gallery-74c23ae4-09a4-41a6-8360-c07aef366d21'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: justify\">M&aacute;s all&aacute; de los procesos, la sostenibilidad tambi&eacute;n se entiende desde la visi&oacute;n del tiempo. Lejos de la inmediatez, cada expresi&oacute;n es resultado de decisiones tomadas con a&ntilde;os de anticipaci&oacute;n. En este sentido, preservar el conocimiento, respetar el oficio y proyectar el futuro del whisky se convierten en elementos fundamentales de su legado. </p><p style=\"text-align: justify\">En un contexto donde el lujo contin&uacute;a redefini&eacute;ndose, <strong>The Macallan </strong>demuestra que la innovaci&oacute;n y la responsabilidad pueden coexistir de manera natural, guiadas por una misma convicci&oacute;n, hacer las cosas bien, desde el origen. \u200b </p><p style=\"text-align: justify\">&nbsp;</p><p style=\"text-align: justify\"><strong>Sobre The Macallan</strong></p><p style=\"text-align: justify\"><a href=\"https://themacallan.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><u><strong>The Macallan</strong></u></a> es conocido mundialmente por sus extraordinarios whiskies de malta. Han pasado dos siglos desde que Alexander Reid, fundador de la marca, destilara el primer lote de whisky en sus alambiques curiosamente peque&ntilde;os en Speyside, Escocia, en 1824, dando inicio al extraordinario legado del whisky escoc&eacute;s de malta.</p><p style=\"text-align: justify\">La identidad de The Macallan se basa en la obsesi&oacute;n por la calidad excepcional de cada whisky, y en el uso de barricas de barricas \u200b roble que previamente fueron a&ntilde;ejados con jerez, lo que permite obtener su caracter&iacute;stico color natural gracias a una maestr&iacute;a &uacute;nica. The Macallan Distillery, que se encuentra en una finca de casi 200 hect&aacute;reas, ha sido dise&ntilde;ada por arquitectos de talla internacional inspir&aacute;ndose en las colinas escocesas que rodean el espacio.</p><p style=\"text-align: justify\">Los de 200 a&ntilde;os de historia han sido solo el pr&oacute;logo de nuevos cap&iacute;tulos en la trayectoria de la marca. Porque The Macallan es, en esencia, un viaje en el tiempo con m&aacute;s de 200 a&ntilde;os de juventud.</p><p style=\"text-align: justify\">Elaborado con la m&aacute;xima dedicaci&oacute;n. Consuma The Macallan con responsabilidad.</p><p style=\"text-align: justify\">&nbsp;</p><a href='https://cdn.uc.assets.prezly.com/86a9b96c-9372-40f5-b03e-06f57c6e644c/-/inline/no/the-macallan-i-sustainability-by-design-press-release.docx' class='release-content-attachment' id='attachment-86a9b96c-9372-40f5-b03e-06f57c6e644c' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='86a9b96c-9372-40f5-b03e-06f57c6e644c'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>The Macallan I Sustainability by Design -  Press Release.docx</strong>\n        <em class='release-content-attachment__subtitle'>77 KB</em>\n    </span>\n</a><div class=\"release-content-contact\" id=\"contact-cc5e6d03-4de1-4056-bebf-d8fdb504b9da\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Ximena Ruiz</strong>\n        <em class=\"release-content-contact__description\">Sr. Account Executive, Another</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:ximena.ruiz@another.co\"  class=\"release-content-contact__details-list-item-link\" title=\"ximena.ruiz@another.co\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>ximena.ruiz@another.co</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:55 3645 9946\"  class=\"release-content-contact__details-list-item-link\" title=\"55 3645 9946\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>55 3645 9946</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-c5fbb843-2113-4f17-98fb-9707bed5d18c\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Jes&uacute;s Pacheco</strong>\n        <em class=\"release-content-contact__description\">Account Manager, another</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:jesus.pacheco@another.co\"  class=\"release-content-contact__details-list-item-link\" title=\"jesus.pacheco@another.co\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>jesus.pacheco@another.co</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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